Sales Activation & Trade Marketing
Activation plans, channel execution, promotions, visibility, customer activation, and market follow-up routines.
Explore →AI-Powered Sales Growth & Business Transformation
Build your next
growth engine
with TouchPoint.
We help businesses improve sales activation, customer reach, distribution performance, reporting, execution discipline, and AI adoption through practical consulting and advisory support.
35%+
Average sales growth uplift for clients
50+
Consulting & advisory projects delivered
15+
Industry sectors served across the region
3
Integrated service pillars working together
Key Services
Focused advisory designed
for practical business growth.
TouchPoint combines commercial expertise, management consulting, and AI enablement to help clients move from analysis to execution.
Management Consulting
Strategy, operating model, governance, KPIs, transformation roadmaps, and executive performance routines.
Explore →AI Business Enablement
AI readiness, dashboards, reporting automation, workflow tools, customer segmentation, and AI training.
Explore →Training & Capability Building
Practical workshops for sales teams, managers, business leaders, and AI-enabled productivity.
Explore →Business Setup & Growth Planning
Feasibility thinking, market assessment, business model design, and first 90-day go-to-market plans.
Explore →Customer & Channel Development
Customer segmentation, route-to-market design, distributor performance, and account growth planning.
Explore →AI Enablement Advisory
Assess, plan, execute, report and correct with AI.
We use AI to support the full improvement cycle: assessing the current situation, developing transformation plans, supervising execution, reporting progress, and preparing correction plans.
01
Assess
Analyze current state: sales, channels, customers, regions, and team productivity.
02
Diagnose
Identify root causes and prioritize the highest-impact improvement areas.
03
Plan
Define AI use cases, dashboards, KPIs, owners, and timelines.
04
Execute & Correct
Use action trackers, meeting summaries, and follow-up dashboards to drive accountability.
Current Situation Assessment
Analyze sales, customers, channels, regions, distributors, products, and team productivity.
Transformation Planning
Prioritize AI use cases, define dashboards, build action plans, KPIs, owners, and timelines.
Execution Supervision
Use action trackers, risk logs, and follow-up dashboards to improve accountability.
Reporting & Correction
Turn performance gaps into practical correction plans for growth, coverage, and execution.
TouchPoint Model
A modernized customer–TouchPoint–business connection model.
Growth starts when customer touchpoints are understood, improved, and connected to clear business outcomes.
Customer
Needs • Experience • Opportunity
TouchPoint
Insight • Advisory • AI Enablement
Business
Growth • Execution • Results
Clearer decisions
Stronger execution
Better customer reach
Measurable growth
Start with a practical discussion
Ready to identify your next growth opportunity?
Book a 30-minute discussion with TouchPoint to explore how sales activation, management consulting, and AI enablement can support your business growth priorities.
Jeddah, Saudi Arabia
info@touchpointsa.com
www.touchpointsa.com